In a bold move to support American car buyers during a time of economic uncertainty, Ford Motor Company has announced it will offer all consumers access to exclusive employee pricing on its 2024 and 2025 vehicle lineup. This initiative, titled “From America, For America,” arrives just as a new 25% U.S. tariff on foreign-made vehicles takes effect, a change many experts predict will sharply increase car prices across the market.
The limited-time offer gives everyday shoppers access to the same pricing usually reserved for Ford’s internal employee discount programs, commonly known as the AXZ Plan. While the AXZ Plan traditionally covers Ford employees (A-Plan), their families (X-Plan), and select business partners (Z-Plan), this promotion temporarily opens the door to broader public access.
Big Savings on New Ford Vehicles
From April 3 through June 2, eligible buyers can take advantage of reduced pricing on a wide variety of Ford and Lincoln models, including gas, hybrid, plug-in hybrid, and diesel-powered vehicles. While the program excludes certain models—such as the high-performance Ford Raptor, the upcoming 2025 Expedition and Lincoln Navigator, and Ford Super Duty trucks—it still covers the bulk of the automaker’s offerings.
The campaign was announced the same day President Trump’s latest round of tariffs took effect, applying significant levies to foreign auto imports. Economic forecasters warn that these new duties could increase car prices by as much as $12,200 in some cases, according to analysis from Michigan-based Anderson Economic Group.
A Strategic Response to Market Pressure
Ford’s decision to extend employee-level discounts comes as U.S. consumers begin scrambling to purchase vehicles before prices climb further. The company acknowledged the concerns in a statement:
“We understand that these are uncertain times for many Americans. Whether it’s navigating the complexities of a changing economy or simply needing a reliable vehicle for your family, we want to help.”
The impact is already being felt across the industry. Ford reported a 5% rise in first-quarter sales, including a 19% spike in March alone. Meanwhile, other automakers are facing tough decisions. Stellantis, parent company of Jeep, Chrysler, Dodge, and Ram, is halting production at several plants in Canada and Mexico. The Windsor Assembly Plant will be temporarily shut down starting April 7, impacting over 4,500 employees. Additionally, around 900 U.S. workers are expected to be laid off temporarily.
Promotion Hits the Airwaves
To raise awareness, Ford is rolling out a national ad campaign with a 30-second commercial narrated by actor Bryan Cranston, set to air during the NCAA Final Four tournament on April 6-7. The message aims to highlight Ford’s American-made roots and its commitment to providing relief to car buyers during a shifting economic landscape.
Driving Value in a Shifting Market
As international trade dynamics continue to evolve, Ford’s proactive approach provides immediate value to consumers while reinforcing the automaker’s role as a pillar of American manufacturing. By temporarily extending AXZ-level pricing to the public, Ford is making its vehicles more accessible while supporting U.S. car buyers through economic uncertainty.
For full program details and eligibility, customers are encouraged to visit Ford’s official website or connect with a local dealership.
Frequently Asked Questions
What is Ford’s “From America, For America” program?
It’s a limited-time promotional offer that allows all car shoppers—regardless of employment status—to purchase 2024 and 2025 Ford and Lincoln vehicles at the discounted price typically reserved for Ford employees under the AXZ Plan. The promotion runs from April 3 through June 2, 2025.
Which vehicles are eligible for Ford’s “From America, For America” program?
Most 2024 and 2025 Ford and Lincoln models are included, including gas, hybrid, plug-in hybrid, and diesel variants. However, the following models are excluded:
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Ford Raptor models
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2025 Ford Expedition
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2025 Lincoln Navigator
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Ford Super Duty trucks
How does Ford’s 2025 public employee pricing compare to AXZ Plan pricing?
This 2025 Ford promotion mirrors AXZ Plan pricing by temporarily extending similar savings to the general public. Normally, AXZ Plan pricing is only available to Ford employees (A-Plan), family and friends (X-Plan), and partners (Z-Plan). The “From America, For America” offer gives non-eligible shoppers access to those internal pricing levels for a limited time.
Why is Ford offering employee pricing to all customers in 2025?
In response to the 25% U.S. tariff on foreign-made vehicles implemented in 2025, Ford launched this promotion to help offset potential price hikes for consumers. According to industry analysts, car prices could rise by as much as $12,200 on some models. Ford’s initiative provides much-needed affordability during a time of economic change.
Where can I find more information about Ford’s 2025 employee pricing deal?
Visit Ford.com or speak with your local Ford dealership to get details on eligibility, vehicle availability, and how to apply Ford’s employee pricing discount through the “From America, For America” promotion.
Does the Ford “From America, For America” offer apply automatically?
No. To receive the discount, customers should mention the “From America, For America” employee pricing offer when purchasing and confirm the dealership’s participation. This ensures the pricing is properly applied to eligible models.